On October 7, 2023, a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a digital campaign to turn social viewers into activists. “The Humanity Check” leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a “Humanity Check” and a call to action to sign our petition for a ceasefire.




CREDITS:

Head of Digital Unit: Samanta Paladino
Digital Marketing Officer: Anna Guglielmi
Digital Content Senior Officer: Federico Ferrari
Creative Director: Michele Mari
Senior Creative: Giovanni Adamo, Niccolò Bossi, Andrea Casturà, Vito Luigi Giannoccaro
Editor/Motion Designer: Gregorio Prota
Sound Engineer: Cufosound
PhotoMahmud Hams /AFP, Mohammed Abed /AFP, Majdi Fathi /NurPhoto, Ahmad Hasaballah | Getty Images
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CANNES LIONS 2024 1x BRONZE
PHNX AWARDS 2024 1x SILVER
ADC NY (Art Directors Club) 2024 *ROUND2
MUSE AWARDS 2024 3x GOLD / 1x SILVER
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